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Real Madrid make small but deliberate change to their crest for UAE resort island partnership
by Brooks Peck
In the initial response to the announcement that work would soon begin on a ridiculous $1 billion Real Madrid-themed resort island in the United Arab Emirates, the focus was obviously on talk of brand growth and jokes about Pepe. But now that the plan has progressed and the foundation stone has been laid, Marca has noticed a tiny but interesting change Real Madrid made for this project.
As the Spanish paper points out, the club removed the little cross from the crown atop their logo on the project's promotional materials (you can see the modified crest at the start of this video). Marca describes the change as a means "to avoid any confusion or misinterpretation" in relation to a project being built in a largely Muslim region.
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