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Belgian bank decides not to give itself too Jewish a name
Elder of Ziyon
The Dexia Bank of Belgium was bought out by the Belgian government last year in a bailout, and since it is no longer part of the Dexia group it needed a new name.
According to DeMorgan.be, one of the names on the shortlist was Symmon or a variant like Symon or Symona, to give the bank a more personalized flavor. A human name like Symmon would push the idea that the bank is simple to use, has good service and is reliable.
But there were two objections to that name.
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