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The cast of TLC's All-American Muslim addressed the TV press Friday with a singular message: We're just like you.
The series, set to premiere in November, is designed to bring viewers inside a Dearborn, Mich. community which is home to the largest mosque in the United States. The cameras will chronicle the everyday lives of five diverse Muslim-American families, focusing on their customs, celebrations, conflicts and misconceptions.
The decision -- strategy, even -- of the Discovery-owned cable channel to once again deep dive into an unfamiliar and potentially controversial subculture as it did with polygamy-focused Sister Wives has proved a winning one, with TLC becoming the No. 2 cable net among its core women 18 to 49 demo last month.