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In the run-up to Ramadan, halal advertising reaches fever pitch
It's food advertising with a halal twist – billboard posters that go blank in daylight hours during the Muslim holy month of Ramadan.
Halal food distributor Isla Delice is set to launch the posters on August 10 (the beginning of Ramadan, when Muslims fast from sunset to sundown) which show an empty table by day. By night (when Muslims get together to eat), and thanks to a clever back-lighting system, the posters change to become replete with delicious traditional Muslim foods.
Isla Delice's advertising strapline is "Fièrement halal" ("Proud to be halal"). Some 6,000 other billboards promoting their meats (which are slaughtered according to strict Muslim standards) have been on display throughout France since August 2.
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