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Tesco unveils halal barbecue range to tap growing market
Tesco is claiming to be the first supermarket to roll out a halal meat barbecue range this summer in time for the football World Cup.
From 12 June, the supermarket will sell seven frozen chicken and lamb barbecue dishes and plans to add more to the range next year. The UK barbecue market has an estimated annual worth of £2.8bn, according to Tesco, with a calculated 6m consumers of halal meat in the UK.
Tesco ethnic food buying manager Steve Ewels said: "It's estimated that there are about two million Muslims living in the UK, but until now there has never been a dedicated halal barbecue range."
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