The Muslim Market
How can you reach out to this fast-growing group of consumers?

by Gwen Moran
Entrepreneur Magazine
April 2008

http://www.islamist-watch.org/397/the-muslim-market

Excerpt:

With buying power that's roughly equal to the state of Indiana, the growing U.S. Muslim population--estimated at between 6 million and 8 million people--is an attractive segment for marketers. Reaching them requires an understanding of their culture, beliefs and preferences, says Ann Mack, director of trendspotting for advertising agency JWT, which released "Marketing to Muslims," a study of Muslim-American consumer habits, last year.

"Muslims are more interested than most Americans in seeing advertising that acknowledges them," says Mack. She says Muslim-Americans are a neglected market with huge potential for brands that are willing to connect with them. There are a few things to keep in mind, though.

Read the complete original version of this item...

Related Topics:  Banking, Halal, Head Coverings / Dress, Islamic Law (Shari'a) receive the latest by email: subscribe to the free islamist watch mailing list