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Controversial poster launched against naturalisation
A rightwing poster campaign has been launched four weeks ahead of a vote on making citizenship easier for immigrants. A poster appearing in railway stations this week features a woman in a burka and the slogan: "Uncontrolled naturalisation? No to facilitated naturalisation".
The poster is the latest offering by Goal, the Swiss advertising agency behind anti-foreigner and anti-Muslim propaganda used by the rightwing Swiss People's Party in previous nationwide votes. The agency's best-known image is of a white sheep kicking a black sheep off a Swiss flag as part of a campaign on deporting foreign criminals.
The Financial Times recently dubbed the head of Goal, Alexander Segert, "the advertising guru of Europe's new right".
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