'Disgusting' FGM campaign wins prestigious advertising awards at Cannes A heavily criticised advertising campaign raising awareness about female genital mutilation has won Cannes Lion industry awards
A heavily criticised campaign against female genital mutilation has won a top advertising award at Cannes.
Ogilvy and Mather London created the advertisements to raise awareness about FGM – a crime where a girl or woman's genitalia is cut for 'cultural reasons' – back in April, on behalf of anti-FGM charity 28 Too Many.
The adverts depict flags of western countries – such as the union jack – splattered with blood stains and with thick thread 'sewing' them back together.