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Fleurieu Milk and Yoghurt Company loses $50,000 Emirates deal after bowing to pressure to drop Halal certification
An aggressive social media campaign pushing for a boycott on Halal products has forced a South Australian company to drop the accreditation and ditch a deal that was worth $50,000 a year.
The Fleurieu Milk and Yoghurt Company came under fire last week on its social media page with people suggesting the fee it paid to become Halal-certified was being used to fund terrorism.
Sales and marketing manager Nick Hutchinson said because of the campaign and a wish to avoid negative publicity the company decided to end its yoghurt supply deal with Emirates on Friday.
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