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Tesco and Sainsbury's to boost halal offerings with branded fixtures
by Julia Glotz
Tesco and Sainsbury's have boosted their halal offerings with new branded meat fixtures offering fresh halal burgers and sausages.
The fixtures - which carry the Shazans brand - started going into 250 Tesco stores and 130 Sainsbury's stores last week. They carry primary chicken, lamb and beef cuts but also a wide range of added-value meats such as marinated chicken pieces, lamb kebabs and sausages.
Tesco has listed a total of 45 new lines, with Sainsbury's adding 18. The packs are price-marked or carry multibuy stickers to highlight value for money and encourage trial.
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