Excerpt:
Shazia Saleem jokes that she started her food company simply because she was hungry.
The bigger story is that she spotted both a gap in the market and a way to celebrate the two parts of her cultural identity - being British and a Muslim.
The 29-year-old from Luton is the founder of newly launched ready-meals business Ieat Foods (as in "I eat"), which makes a range of traditional British and Italian dishes - such as shepherd's pie and lasagne - prepared in the halal manner - according to Islamic dietary law.