Excerpt:
"Princess Hijab knows that L'Oréal and Dark & Lovely have been killing her little by little. With her spray paint and black marker pen, she is out to hijabize advertising. Even Kate Moss is targeted. By day, she wears a white veil, symbol of purity. By night, her black veil is the expression of her vengeful fight for a cause," states Princess Hijab (princesshijab.org) in her manifesto.
What is that cause? In a nutshell, it is to subvert consumer images—especially of women—and to push cultural boundaries.
And few are spared the Princess' black marker and spray paint in her artistic Jihad.
In the online gallery of her "hijabizing" of ad campaigns, lightly clad models in ads for Virgin Music and various clothing companies have been re-dressed by the Princess in veils and chadors (body-length veil), their eyes popping out of face-covering hijabs.
They are striking as much as they are irreverent, and they have caused anger in both Muslim and secular circles.