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Western hoteliers cater to Muslim travelers
by Benjamin Jones
When well-heeled Muslim guests check into the Hotel Vier Jahreszeiten Kempinski in Munich, they know the management and staff will do everything they can to meet their special religious requirements—a marketing trend hoteliers in the West are beginning to emulate as Muslim travel takes off.
"We've had long experience with Arab guests, many of which are royalty from the Gulf region, and so we know that providing things like the proper cuisine, prayer carpets and Arabic-speaking staff is important," said Axel Ludwig, GM of the 300-room property.
"And guest satisfaction drives demand for our luxury suites," he points out.
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