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Bus ads aim to explain the meaning of 'jihad'
An ad campaign on San Francisco buses is aimed at trying to change public perception of the word "jihad," which the program's founder says has been distorted by extremists — Muslim and anti-Muslim alike.
Ahmed Rehab, a 36-year-old political activist, started the campaign in Chicago in December and expanded it to 25 San Francisco buses last week.
Rehab, who heads the Chicago office of the Council on American-Islamic Relations, says his MyJihad campaign, which defines jihad as a personal struggle in many areas of life, is aimed at redirecting a debate over a word that has become synonymous in many quarters with armed struggle and terrorism.
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