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A factory in the centre of France has been given the green light from Brussels to start producing Europe's first halal toothpaste, due to be available in shops later this month.
From November 23, the halal toothpaste will be available in specialised shops for €1.45 per tube - until now all halal beauty products in France had been imported from Belgium, Indonesia and Australia.
To obtain the official European halal label, the production and storage areas of the product are inspected by an imam to ensure they are free of any pork produce.