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WMATA to add disclaimers to ads amid controversial campaigns
by Kytja Weir
Metro is adding disclaimers to ads in its system as a controversy playing out in posters across the rail system pushes buttons about Mideast politics and religion.
The Washington Metropolitan Area Transit Authority said it is adding a line of text distancing itself from all new "viewpoint" ads that reads: "This is a paid advertisement sponsored by [sponsor].The advertising space is a designated public forum and does not imply WMATA's endorsement of any views express."
The agency was urged to add a disclaimer to a set of ads that went up earlier this month that opponents said equated Muslims with savages. The agency started to add the disclaimers to all new noncommerical ads last week as the controversy grew, with counter ads and counter-counter ads.
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