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Swiss makes Muslims cross over billboard ads
by Malcolm Curtis
Swiss International Air Lines is raising hackles among Muslims over a slogan used in a recent German-language publicity campaign.
Alluding to its logo, taken from Switzerland's national flag, the slogan says in German, "Kreuz ist Trumpf", literally, the "cross is trumps", or the "cross is a plus".
The words are used in a billboard campaign, launched within the country last month, that highlights the white cross on the back of one of its planes.
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