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Facebook trouble for a Montana company
by Jan Falstad
The president of Livingston-based Wilcoxson's Ice Cream, which runs a plant in Billings, offered to resign Friday following social-media fury over a one-sentence Facebook response.
Although he insists he meant nothing derogatory, Wilcoxson's president Matt Schaeffer, of Livingston, offered to step down to save the company from fallout over his response to a Muslim customer who asked if the company used any gelatin containing pork in its ice cream.
The meltdown started the evening of Sept. 21 when a man in Sheridan, Wyo., posted a Facebook comment about Wilcoxson's "cookies and cream" flavor ice cream containing gelatin.
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