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Saffron Road launches at Costco with new deal
IndUS Business Journal
Saffron Road, the packaged food brand of Stamford, Conn.-based American Halal Co., is now shipping a family-sized portion of Chicken Tikka Masala to select Costco stores on the West Coast. The deal is the first with Costco. The new Chicken Tikka Masala family portion is ideal for families who want to enjoy authentic Indian cuisine at home, that are easy to make, the company said.
"Our Muslim consumers have expressed their desire to see family sized portions of our Halal Certified meals, and we're happy to provide this new meal option the whole family can enjoy," said Saffron Road Chief Executive Officer Adnan Durrani.
Consumers can find the new item now at select Costco stores in the freezer aisle for the suggested retail price of $10.99 each.
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