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Swedish grocers revel in Ramadan profits boost
Swedish food retailers are expecting a record turnover in the weeks to follow, with Muslim fasting month Ramadan beginning on Friday, a festival only bested by Christmas in terms of turnover for Malmö grocers.
"Our turnover definitely increases over Ramadan, even if I can't give you any exact numbers. But after Christmas this is one of our main holidays," said Henrik Grahm, of the City Gross supermarket in Rosengård, Malmö, to daily Dagens Nyheter (DN).
Nine years ago, when the chain first established itself in the area, the supermarket got it wrong and failed to foresee what products would be sought after, according to Grahm.
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